Teaching the Purpose of Persuasive Writing
The purpose of persuasive writing is to convince readers to share the same opinion or take a particular action.
To make readers agree with your opinion, it's important to build an argument based on the logical appeals of reason and evidence. You may also add emotional appeals to persuade your readers and support your claims. An emotional appeal tries to use a reader’s fears, hopes, wishes, or sense of fairness to sway their opinion.
For students to become effective persuasive writers, they must investigate how the purpose will influence the persuasive strategies they use in their writing. Start by reviewing the different purposes of persuasive writing as a class. Then, analyze persuasive texts, or other forms of media, and identify the purpose.
Teaching the Elements of a Persuasive Essay
A well-written persuasive essay should include the following elements:
Has an introduction that clearly states the thesis or claim
Logical reasons and relevant evidence as support
Words and phrases that clarify the relationships among your claims, reasons, and evidence
Uses emotional appeals appropriately and sparingly
Discussion of counterarguments
Formal style and reasonable tone
Strong conclusion
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